Our client was eager to strengthen the high-end positioning of its brand, and gave us the task of stopping any illicit use that could undermine this strategy.
To that end, we started by producing a list all the products and services that were using our client’s trade mark without consent.
We then notified all of the companies, both French as well as foreign, requiring that they cease all use of this trade mark and remove the disputed products from the market.
In the vast majority of cases, these companies were cooperative. Unfortunately, some tried to resist, sometimes arguing reliance on old agreements they had entered into with our client. We understood the need to avoid litigation in the first instance, which would have delayed the removal of products and did not fit our strategy.